“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.”
— Massimo Vignelli
Unfortunately, the graphic design world is saturated with a lot of bad design. Additionally, there is a stigma that design work can be done (and should be) fast and cheap. If this is your belief, I am not the right designer for you.
What does a timeline look like?
A designer could tell you one week and an agency or design firm could tell you 2-3 months. In the past, my timelines have run at least 4-6 weeks. This, however, all depends on what the deliverable(s) are, the output, when I receive content, feedback and approvals, and I receive payment. Timelines heavily rely on client response time.
I do not do “quick-turnaround” or “fast” designs
Good design takes time. I use every stage of the design process to guide every project. My design research is thorough in order to develop a creative strategy that will work for various goals and budgets. If you desire fast and cheap design, you are not seeking the expertise of a professional designer. I won’t rush my work for any reason. Once I accept a project, I will establish a timeline that works for everyone.
Do you design logos?
I do not. There are many specialized areas under the graphic design umbrella. My areas of expertise are research and strategy, marketing communications, typesetting, typography, and editorial design for print and digital media. I have experience in other areas of design, including branding, but I do not design logos.
I do not do spec work
Spec work is asking for design work without intention to pay. I do not provide any ideas, direction, or designs without payment. The American Institute for Graphic Arts (AIGA) states, “Spec work reflects a lack of understanding and respect for the value of effective design as well as the time of the professionals who are asked to provide it.” Read more
am I a good fit for you?
Different strokes for different folks, right? As an independent design studio, my main priority is quality over quantity. Design difficulty, quantity, style, and deadlines all factor into how many projects I will accept. It is never too early to have a consultation to get a spot on my calendar. My clients have all sought modern design and have had a desire to stand out amongst a sea of sameness. You should fit this mold. Big picture thinking and uncommon approaches attract attention. I work with clients who are confident in my ability to do great work.
I have a small budget. Is that okay?
Telling me that you have a small budget doesn’t translate. There is no way to truly define what a small or large budget is because every client is unique, as is every business goal. Everyone has a budget to stick to, but it’s up to you to determine if you are truly ready to invest in your marketing with professional graphic design. You should be excited about what great design can do for you, and also know that you certainly get what you pay for.
You are a collaborator, not just a client.
The success of your marketing materials depends on the effort you put into your marketing. Think about this: would you buy a $6000 fancy sofa from Restoration Hardware and leave it on the back porch? Probably not. You would show it off! Professional graphic design supports your marketing goals, so you have to be prepared to show it off.
You gotta let me fly!
Professionals are hired in all areas of expertise to help us maneuver through things we don’t know. Graphic design is my profession and as the expert, my success has come from working with clients who have allowed me to run with my ideas. I will work with you every step of the way, but you are hiring me for a reason, so you must allow me to do my job by trusting me. It’s that simple. Someone once said, “Why have a dog and bark yourself?”