Florida Atlantic University transitioned to a new calendar system powered by Localist. I was tasked with designing marketing material for advertising and promotion on campus to alert students of the exciting events available to them.
The most important element in my design approach was a vibrant color palette. Not only do vibrant colors reflect the excitement of an events calendar, they instantly grab your attention in the mix of the hustle + bustle on campus. This project is a great example of what an impact minimal content can have.
Date: August 2018