Rack card design.
I was asked to design a rack card to promote an exciting collaboration with a local farm and Florida Atlantic University. My strategy was to create a color palette that would show “fresh, farm-to-table, local” and to choose a unique font that felt more “farm fresh” rather than “university housing”. This design approach was a unique opportunity to push the boundaries of branding to in order to communicate the right message.
Specs: 4 inches x 9 inches, 80# Offset Opaque Cover
Date: July 2018