Professional Graphic Design for Higher Education & Nonprofit Industries
 
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DESIGN YEAR
2017

PROJECT TYPE
Editorial

BOOK PAGES
87

BRIEF
Take a compilation of informational text, with a minimum of 25,000 words, and design a book. Use a few images, a few information designs, and only two PMS colors.

OUTCOME
In September 2017, Hurricane Irma was approaching South Florida the first day of the fall semester, and I was in the evacuation zone. Upon my return after a week, there was much clean up, and I was influenced to design a book on coastal flooding. My aim was to use type to communicate the effects of massive storms on coastal communities, (i.e. water is no longer crystal blue, it’s dark and muddy and it seeps over and under everything; Erosion is inevitable and flooding causes things to be displaced).

 
 
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2017

PROJECT TYPE
Branding

APPLICATIONS
3

BRIEF
Revive a dead brand as it relates to its competitors and their organizational structures. Investigate what defines the personality, identity and substance of the dead brand through the creation and execution of new identity programs.

OUTCOME
Blockbuster is alive! To reposition Blockbuster into the modern cultural, commercial and digital entertainment space, I developed a new, vibrant brand identity by creating archetypes and completing a competitive analysis to create multiple visual expressions.

 
 
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DESIGN YEAR
2012

PROJECT TYPE
Editorial & Branding

ANNUAL REPORT PAGES
18

BRIEF
Select a company listed on the New York Stock Exchange (NYSE) and create a business system and an annual report design that promote this company through its services.

OUTCOME
To capture Saks Fifth Avenue’s superlative selling services and merchandise, I paired their brand colors with a warm color palette that reflects their best-selling brands. In addition to showcasing financial data, I used modern typefaces that support Saks’ mission to transform the world through high-end retail.

 
 
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DESIGN YEAR
2015-2016

PROJECT TYPE
Print, Digital & Promotional

BRANDED MATERIALS
8

BRIEF
Find ways to promote the University of Florida Department of Chemical Engineering while adhering to the parameters of the newly released University of Florida brand guidelines.

OUTCOME
After evaluating the budget and reviewing marketing materials from other colleges and universities across the country, I used the University of Florida brand guide toolkit combined with the College of Engineering’s mission statement, “Powering the New Engineer”, to establish a voice for the Department of Chemical Engineering. I used hero colors, orange and blue, along with neutral, bright and muted secondary color palettes to design print and digital pieces that speak to multiple audiences.

 
 

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Interact with the mobile site

 
 
 

DESIGN YEAR
2015-2017

PROJECT TYPE
Branding

BRANDED MATERIALS
7

BRIEF
Develop professional branding and produce print and digital media to enhance the image of First Church Coral Springs.

OUTCOME
After interviewing clergy members to determine the true mission of the church, I created an identity system using five lively brand colors. With 40 ministries that serve local and global communities, I designed easy-to-recognize marketing pieces and a responsive website that resonates with the energy of this vibrant South-Floridian United Methodist Church.

 
 
 
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Other Projects
(Added Nov. 27, 2018)

 
 

Florida Atlantic University
Undergraduate Admissions Information Cards

 

University of Florida
Newsletters, Mailer, Event Marketing

I don’t know if you heard, we have raised $15M in documented gifts (cash, pledges, bequests) in the last six years (compared to $25M all time), much thanks to your and Mike’s great work”.

Richard Dickinson, Department Chair
Chemical Engineering
University of Florida



 

Florida Atlantic University
Student Health Services Brochure

Monique, I wanted to let you know how happy we are with the brochures you designed for Student Health Services.  Many of our staff (as well as other departments who’ve seen them) have commented on how nice they look. It’s great! Thank you for recommending the new size. Thank you again for making us look so good!”

Cherie Williams, Program Assistant
Student Health Services
Florida Atlantic University

 

University of Miami
Various Mailchimp Campaigns

 

First Church Coral Springs
Bethlehem 80-page Photo Book

 

Wedding Invitation


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