My design process is crafted to positively impact your business through high quality marketing materials.
Strategic + Fresh
I start with a thorough evaluation of your business goals and take research-based approaches to finding the best design solution. I design pieces that adapt, iterate, and evolve with the changing marketing climate. With strategic modern design, your projects will always be relevant and exciting.
Simplicity + Razzle Dazzle
My designs are clean and free from all unnecessary extras (decoration) and are attention-grabbing. With a specialization in typography, typesetting and editorial design, I pay strict attention to all the little details that work together to enhance readability, which ultimately maximizes your target audience engagement.
First, we collaborate to identify and define the problem, answering questions like, “What is to be accomplished? Who is our audience? What are our goals?” Design is fundamentally problem solving. My job is to be the expert and to collaborate with you and guide/educate towards the best possible solution.
Second, I will dive deep to investigate, gather and organize information. In this step, I am learning who you are and continuing to questions and draw conclusions based on analysis and data.
Once I have a solid foundation, I can thoroughly develop my ideas. I will use the information I have collected for insight on design direction. I will present to you thoughtfully visualized and composed concepts.
Pretty clear here. I will generate sketches and make design decisions to find the best solutions to the design problem at hand. You will check proofs and approve final design at this stage.
Lastly, I prepare finalized files for print/uploading and deliver completed project(s) or help you to distribute completed project(s) to your target audience.