Photo by  @kyleglenn  on

Photo by @kyleglenn on

Graphic design serves to communicate a message—it is not art. I am a professional graphic designer, trained to use design research and strategy to support your communication goals.

I do not do “quick-turnaround” or “fast” designs
Good design takes time, and I use every stage of the design process to guide every project I take on. I am thorough with my design research in order to develop a creative strategy that will work for your needs and budget. If you desire fast and cheap design, you are not seeking the expertise of a professional designer. I won’t rush my work for any reason. If I accept your project, we will establish a timeline that works for everyone.

I don’t accept all project requests
Graphic design is an intricate process that takes time. For this reason, I am selective with my clientele, and I work with very few at a time. My clientele seeks modern design and desires to stand out amongst a sea of sameness. They love my big picture thinking and are prepared to explore uncommon approaches to finished products from impressive papers and finishes to animated graphics. You should fit this mold. My philosophy is, either you want to be relevant and compete for your audience’s attention, or you don’t. I work with clients who are confident about themselves and in my ability to do good work. If you aren’t open to being at the top of the marketing communications game, then I am not the right designer for you.

I do not do spec work
Spec work is design work that is done without payment, and I won’t provide any ideas, direction or design without payment. The American Institute for Graphic Arts (AIGA) states, “Spec work reflects a lack of understanding and respect for the value of effective design as well as the time of the professionals who are asked to provide it. This approach, therefore, reflects on your personal practices and standards and is harmful to the professional reputation of both you and your business”. Read more

I do not design logos
There are many specialized areas under the graphic design umbrella. Not all graphic designers “do logos”. My areas of expertise are research and strategy, marketing communications, typesetting, typography, and editorial design for print and digital media. I have experience in other areas of design, including brand identity, but I do not design logos.

You should have an idea of what you are looking for
I can guide your project details and help with ideas that fit your business goals, but you are the only one that knows what you ultimately desire, so you can’t be shy on communicating this to me. Fear is the enemy of creative thinking! Tell me what’s on your mind and we will figure it all out together.

There are no small budgets
Telling me that you have a small budget doesn’t translate. There is no way to truly define what a small or large budget is because every client is unique, as is every business goal. Everyone has a budget to stick to, but it’s up to you to determine if you are truly ready to invest in your institution or organization and exceed your goals with professional graphic design. You should be excited about what great design can do for you, and also know that you certainly get what you pay for. Truthfully, don't grab a random budget out of thin air and then try to force me to give a champagne party on a sparkling cider dime. It simply does not work.

You must meet your deadlines
Cancelling scheduled meetings, failing to answer emails or provide feedback to me in a timely manner, etc. tells me you're not at all serious about your project. If you’re not serious, why should I be? Everyone is super busy, but if you really want something to happen, you make it happen.

You gotta let me fly!
Professionals are hired in all areas of expertise, including law, accounting, medicine, etc. to help us maneuver the things we don’t know. Graphic design is my profession and as the expert, I take it seriously. My success has come from working with those who have allowed me to run with my ideas. I will work with you every step of the way, but you are hiring me for a reason, so you must allow me to do my job by trusting me. It’s that simple. Someone once said, “Why have a dog and bark yourself?”.