Serpentine folder design.


The Department of Chemical Engineering at the University of Florida hired me to build a marketing plan to increase their visibility. One approach in this large project was to design various promotional items for recruitment that would instantly stand out. I always think of different sizes, shapes, paper, etc. that would be recognizable and effective in, say, a large conference space with thousands of students and parents.

I chose the serpentine-shaped folder to house various department flyers because the S-shape cut entices you to open the cover and see what's inside. The folder is also unique in that is has an extra level of security due to its height and increased coverage.

Specs: 9 inches x 12 inches
Date: February 2015