Faculty postcard design.
Postcards and mailers are a crucial addition to any marketing plan!
University of Florida’s Department of Chemical Engineering is among the largest and highest ranked Chemical Engineering programs in the southeastern region, with renowned Distinguished Professors, Award Winners, and Fellows of professional societies. Showcasing the research and educational activities led by its faculty was at the forefront of my marketing strategy to increase the department’s visibility. The following postcards were mailed internationally, with professors receiving praise from colleagues around the world.
I used the University of Florida brand guide toolkit, along with the College of Engineering's mission statement "Powering the New Engineer", to establish a voice for the Department of Chemical Engineering. I used hero colors, orange and blue, along with neutral, bright and muted secondary color palettes.
Specs: 5 inches x 7 inches, 12pt. C1S Carolina cover, UV Coat on both sides
Date: 2014 - 2016
I don’t know if you heard, we have raised $15M in documented gifts (cash, pledges, bequests) during your time working with us (compared to $25M all time), much thanks to your great work!
Rich Dickinson, Former Chair / UF Department of Chemical Engineering