I was hired by the Department of Chemical Engineering at the University of Florida to build a marketing plan to increase visibility. One approach in this large project was to design various promotional items for recruitment that would instantly stand out. I developed a design strategy for giving prospective students and families information about the department, faculty research, and admissions, guided by university brand guidelines.
When designing, I always think of different sizes, shapes, paper, etc. that will have major impact, so I designed this viewbook with premium paper and a pocket inside back cover for flyers, etc. and cuts to hold business cards.
Specs: 36 pages, 9 inches x 12 inches
Date: February 2015