Viewbooks are the best way to give prospective students and families information about a department, faculty research, admissions, and more. The design strategy I developed in conceptualizing a viewbook for the Department of Chemical Engineering at the University of Florida was guided by university brand guidelines and the unique branding of the UF College of Engineering. I worked with faculty members to obtain information on their research and accomplishments, and I included information about admissions, financial aid, and snippets of the University as a whole.
I love to think of different print sizes, shapes, paper, etc. that will have major impact. I designed this viewbook with premium paper and a pocket inside back cover for flyers, etc. and cuts to hold business cards.
Specs: 36 pages, 9 inches x 12 inches
Date: February 2015